What is Frase?
Frase is a content platform built for the new search landscape. It handles the whole content loop: auditing your site, researching topics, writing drafts, publishing, and monitoring performance. The goal is to help you win on both Google and AI search engines.
You start with an audit. Frase checks your site page by page, scores each one for search and AI answers, and lists the most valuable fixes first. You see what is costing you before changing anything. Frase then writes the fixes for you to approve, and keeps checking your rankings and AI mentions daily.
Frase suits content marketers, SEO teams, agencies, and enterprises. It supports writing natively in 70+ languages, integrates with WordPress, Webflow, Sanity, and Wix, and offers an MCP server, CLI, and API for use with Claude, Cursor, and other AI tools. The site offers a 7-day free trial with no credit card required.
Frase features
- SEO Research: Turns content research into a brief with topic clusters mapped around every topic.
- AI Agent: Drafts content with your brand context included in every draft.
- Brand Voice: Keeps every draft sounding like you across all content.
- Content Optimization: Scores and lifts pages for Google search rankings.
- GEO Optimization: Tunes content to get cited by AI search engines.
What you can do with Frase
- Audit your site to find pages losing ground and draft fixes.
- Research topics and build content briefs from search data.
- Write and publish content that ranks on Google and gets cited by AI.
- Monitor AI visibility and catch ranking decay with Content Guard.
How to get started with Frase
- Start a free trial and run a site audit to see your readiness score.
- Review the opportunity report and fix pack ranked by likely payoff.
- Approve drafts, publish, and monitor rankings and AI mentions daily.
Tips for better results with Frase
- Start with the site audit to see which pages are losing ground, then let Frase prioritize fixes so you work on the highest-impact issues first.
- Use Frase's SEO Research to build a brief with topic clusters before writing, so each draft targets related questions and ranks better on Google.
- Set your Brand Voice in Frase before drafting, so every AI-generated piece matches your tone and requires less editing across all content.
- Connect Frase to your CMS like WordPress or Wix to publish directly, and use Content Guard to catch ranking decay and ship fixes quickly.
Frase pricing
Frase offers a free trial before you pay. Check frase.io for current plans.
What to check before you rely on Frase
- Check the pricing page for plan limits on pages, keywords, or AI credits, since the site only shows a trial label and does not list full pricing.
- Verify what happens after the 7-day trial ends, as the website does not state whether you need a credit card later or if data is retained.
- Confirm your CMS integration supports your exact workflow, since Frase lists WordPress, Webflow, Sanity, and Wix but does not detail setup steps.
Who Frase is for
Frase suits content marketers, SEO teams, agencies and enterprises. If that is not you, the AI writing tools below may fit better.
Similar tools compared with Frase
| Tool | What it is | Pricing |
|---|---|---|
| Frase | SEO and AI search content platform | Free trial |
| FreeSiTools | Free AI image prompt generator | Free |
| Jenni AI | AI academic writing and research assistant | Freemium |
| Wordtune | AI writing and paraphrasing assistant | Freemium |
| Grammarly | AI writing assistant for clear communication | Freemium |
Frase FAQ
What does Frase do?
Frase is a content platform that handles SEO and AI search end to end. It audits your site, researches topics, writes content, publishes, and monitors performance. The goal is to help you rank on Google and get cited by AI assistants.
Is Frase free to use?
Frase offers a 7-day free trial with no credit card required. The website does not state whether a free plan exists beyond the trial. Check the pricing page for current plan details.
Who is Frase for?
Frase is built for content marketers, SEO teams, agencies, and enterprises. It suits anyone who needs to win visibility on both Google and AI search engines, from small sites to large organizations.
What can I connect Frase to?
Frase integrates with WordPress, Webflow, Sanity, and Wix for publishing. It also offers an MCP server, CLI, and API, so you can run Frase from Claude, Cursor, and other AI tools.
Does Frase have a free plan or only a trial?
Frase offers a 7-day free trial with no credit card required. The website does not mention a separate free plan beyond the trial. To see current plan options, check the pricing page on frase.io.
Can Frase run on mobile devices or does it require a desktop?
Frase is a web-based platform, so you can access it through a browser on any device with an internet connection. The website does not mention dedicated mobile apps. For the best experience, use a desktop browser, but you can check the help center for more details.
What does Frase do with my data and is it secure?
Frase handles your content and site data to provide audits, drafts, and monitoring. The website does not detail specific data security measures or compliance certifications. For privacy and security specifics, review the privacy policy or contact Frase support directly.
