What is Clay?
Clay is an infrastructure platform for go-to-market teams. It lets you get any data, run agentic workflows, and launch GTM plays. You can enrich, score, and route every lead to the right rep in minutes. The platform is trusted by more than 500,000 leading GTM teams of all sizes.
You start by pulling data from Clay's data marketplace or your own sources. Then you use Claygents and Account Agents to automate research and prospecting. Workflows and functions let you orchestrate actions across your stack. AI formatting helps clean and structure your data. You can also launch ads and use the Sequencer for outbound.
Clay suits GTM Ops, sales, and marketing teams. It helps with TAM sourcing, territory planning, CRM enrichment, and automated inbound. The site mentions a startup program and resources like University and live classes. You can start with a free trial and get a demo.
Clay features
- Data marketplace: Access a wide range of data sources to enrich your prospects and accounts.
- Claygents: Run agentic workflows that automate research and prospecting tasks for your team.
- Workflows: Build custom automation to orchestrate actions across your GTM stack.
- AI formatting: Clean and structure your data automatically for better use in campaigns.
- Sequencer: Launch outbound sequences to engage leads and track performance.
What you can do with Clay
- Enrich your CRM with accurate data to improve lead scoring and routing.
- Automate inbound lead qualification and scoring to speed up response times.
- Build outbound campaigns that generate more demos and replies.
- Launch ads directly from Clay to reach your target accounts.
How to get started with Clay
- Start a free trial or get a demo on Clay's website.
- Connect your data sources or use the data marketplace to pull prospect information.
- Build workflows and agents to automate enrichment, scoring, and outreach.
Tips for better results with Clay
- Start with Clay's data marketplace to enrich a small sample of leads, then verify the output quality before scaling to full campaigns.
- Use Clay's AI formatting to standardize messy fields like job titles and company names, so your workflows and Sequencer run on clean data.
- Build a simple Clay workflow that scores inbound leads automatically, then route them to reps, and test it on a few real leads first.
- Combine Claygents with your own CRM data to automate research tasks, and review the agent outputs weekly to refine your prompts and sources.
Clay pricing
Clay has a free way to start, with paid plans for heavier use. Check clay.com for current limits and prices.
What to check before you rely on Clay
- Check whether the free trial includes access to all data marketplace sources, as some may require a paid plan or separate credits.
- Verify Clay's pricing page for limits on workflows, API calls, or enrichment volume, since the site does not list specific numbers.
- Confirm how Clay handles your data privacy and security, especially for CRM enrichment, as the website does not detail compliance or certifications.
- Ensure Clay integrates with your existing CRM and ad platforms before committing, as the site lists integrations but not all are specified.
Who Clay is for
Clay suits GTM operations teams, Sales teams, Marketing teams and Startups. If that is not you, the AI agents below may fit better.
Similar tools compared with Clay
| Tool | What it is | Pricing |
|---|---|---|
| Clay | AI platform for go-to-market workflows | Freemium |
| n8n | AI workflow automation platform | Freemium |
| Lindy | AI teammate for team workflows | Freemium |
| Zapier | AI workflow and agent orchestration platform | Freemium |
| LM Studio | Local AI agent for work and code | See website |
Clay FAQ
What does Clay do?
Clay is a platform for go-to-market teams. It helps you get data, run agentic workflows, and launch GTM plays like outbound and inbound automation. You can enrich, score, and route leads to reps.
Does Clay have a free plan?
Clay offers a free trial, as stated on its website. You can start a free trial or get a demo. The site does not specify details about a permanent free plan or pricing tiers.
Who is Clay for?
Clay is built for GTM teams, including sales, marketing, and GTM operations. It's used by over 500,000 teams of all sizes, from startups to enterprises, to grow revenue through better data and automation.
Can I integrate Clay with other tools?
Clay supports integrations with various systems, as mentioned on its website. It offers a plugin CLI/API and MCP for reps, and it can integrate into your existing tech stack for seamless workflows.
What devices or platforms does Clay run on?
Clay is a web-based platform, so you can use it from any modern web browser on your computer. The website does not mention dedicated mobile apps or offline desktop versions. For the most current system requirements, check the Clay help center or contact their support team.
What can Clay export or connect to besides CRMs?
Clay can connect to a wide range of tools through integrations, including CRMs, and it also supports reverse ETL to send data to other systems. The website lists many integration partners, but it doesn't specify every export format or destination. To see the full list, visit the integrations section on clay.com.
Does Clay require an account to start using it?
Yes, you need to create an account to use Clay. You can start with a free trial or request a demo directly from the website. The free trial gives you access to the platform, but the website doesn't detail what the free plan includes beyond the trial period. Check the pricing page for more information.
