What is Apollo?
Apollo is an AI sales platform built as one connected go-to-market system. It combines data, intelligence, and execution so your team can prospect, reach out, and close deals from a single workspace. You can use it on its own or plug it into tools you already use like CRM, Gmail, or ChatGPT.
You start by signing up for free, no credit card needed. Then you can build prospect lists from over 240 million contacts and 30 million accounts. AI agents can research accounts, write outreach, follow up, and book meetings for you. Apollo also keeps your data fresh with enrichment and buying signals like intent and job changes.
Apollo suits sales teams, marketers, and go-to-market professionals who want to spend less time on manual tasks. It offers 200+ integrations and enterprise-grade security. the website says compliance features for GDPR and CAN-SPAM, but does not detail specific pricing tiers beyond the free signup.
Apollo features
- Apollo Profile: Get a unified view of every contact and account in one place.
- AI agents: Automate research, list building, outreach, follow-ups, and meeting booking.
- Data enrichment: Keep records fresh with waterfall enrichment and regular updates.
- Deliverability tools: Use domain warming and inbox rotation to improve email landing rates.
- 200+ integrations: Connect Apollo to your CRM, Gmail, and other tools you already use.
What you can do with Apollo
- Build targeted prospect lists from millions of B2B contacts.
- Automate outreach sequences that follow up and book meetings for you.
- Enrich your CRM records with fresh data and buying signals.
- Run compliant prospecting campaigns with built-in consent and opt-out tools.
How to get started with Apollo
- Sign up for free on Apollo's website, no credit card required.
- Connect your existing tools like CRM or Gmail, or start in Apollo's workspace.
- Build your first prospect list and let AI agents research and launch outreach.
Tips for better results with Apollo
- Start with Apollo's free plan to build a small prospect list and test its AI agents before committing to a paid tier, since pricing details beyond the free signup are not listed on the website.
- Use Apollo's AI Context Center to train agents on your ideal customer profile and product specifics, so they research accounts and write outreach that matches your actual sales playbook.
- Connect Apollo to your existing CRM or Gmail through its 200+ integrations, then run your outreach sequences from those tools to keep your team's workflow in one place.
- Monitor Apollo's deliverability tools like domain warming and inbox rotation when you launch campaigns, and adjust your sending volume based on the email landing rates you see in the dashboard.
Apollo pricing
Apollo has a free way to start, with paid plans for heavier use. Check apollo.io for current limits and prices.
What to check before you rely on Apollo
- Check Apollo's website for specific pricing tiers and limits on contacts, emails, or AI agent usage, since the site only shows a free signup and does not state paid plan details.
- Verify Apollo's data compliance for your region, as the website mentions GDPR and CAN-SPAM features but does not detail how they apply to your specific use case or data handling.
- Confirm which of Apollo's 200+ integrations are available on your plan, because the website lists integrations but does not specify which ones require a paid subscription or enterprise setup.
Who Apollo is for
Apollo suits sales teams, go-to-market professionals, marketers and business development reps. If that is not you, the AI business tools below may fit better.
Similar tools compared with Apollo
| Tool | What it is | Pricing |
|---|---|---|
| Apollo | AI sales and go-to-market platform | Freemium |
| Tidio | AI customer service and sales platform | Freemium |
| Chatbase | AI customer experience and support agents | Free trial |
| Copy.ai | AI-native go-to-market platform | See website |
| Harvey | AI platform for legal and professional services | See website |
Apollo FAQ
Is Apollo free to use?
Apollo offers a free signup with no credit card required. The website does not detail specific paid plan pricing, so you would need to check their pricing page for what the free plan includes and what upgrades cost.
Who is Apollo for?
Apollo is for go-to-market teams, including sales reps, account executives, and operations managers. It helps anyone involved in prospecting, outreach, and revenue growth work more efficiently with AI assistance.
What can Apollo's AI agents do?
Apollo's agents can research accounts, build prospect lists, write outreach messages, follow up with leads, and book meetings. They learn your ideal customer profile and get sharper over time, prompting you at key moments.
Does Apollo integrate with other tools?
Yes, Apollo offers over 200 integrations. You can work from your CRM, Gmail, ChatGPT, Claude, or browser using Apollo Anywhere, so your data stays connected across the tools your team already uses.
Does Apollo have a free plan and what does it include?
Apollo offers a free signup with no credit card required. The website mentions you can start for free, but it does not list specific limits or features of the free plan. To see what’s included, check the pricing page after signing up or contact Apollo’s sales team.
Can Apollo export data or lists to other tools?
Apollo has 200+ integrations, including CRM, Gmail, and ChatGPT, and you can work from those tools via Apollo Anywhere. The website does not specifically mention export formats or direct data export options. For details on exporting lists or data, check Apollo’s integration or help documentation.
Does Apollo work on mobile devices or desktop only?
Apollo is described as a workspace for prospecting, outreach, and dialing, and it works from your CRM, Gmail, browser, and more. The website does not mention a dedicated mobile app or specific device support. To find out about mobile access, check Apollo’s help center or contact support.
