What is Scrumball?
Scrumball is an all-in-one influencer marketing platform powered by five AI agents. It helps brands find and work with influencers across TikTok, YouTube, and Instagram. The platform claims access to over 180 million verified influencer profiles across 190+ countries, with AI matching based on authenticity, brand fit, and past performance.
You start by describing the influencer you need, such as TikTok creators in the US reviewing wireless earbuds. Scrumball's AI agents then handle the workflow. Lillian scans your website and builds campaign strategy, Hunter finds and ranks influencers, Charlie sends outreach and manages negotiations, Max tracks milestones and approvals, and Tracy monitors performance and calculates ROI.
The platform includes automatic outreach emails with follow-ups, a dashboard to manage all influencers and campaigns without spreadsheets, real-time performance tracking, and team collaboration features. Scrumball's website highlights a case study with VIVAIA, a fashion brand, that achieved a 27% marketing cost reduction and 148% higher engagement. The site also mentions free tools like engagement rate calculators for YouTube, TikTok, and Instagram.
Scrumball features
- Influencer Discovery: Access 180M+ verified influencer profiles globally, matched to your brand by authenticity and performance.
- Automatic Outreach: AI-crafted outreach emails with auto follow-ups and built-in negotiation support handle communication.
- Influencer Management: Manage all influencers, campaigns, and conversations in one platform without spreadsheets.
- Performance Tracking: Track content posting, engagement, and conversions in real-time with automated ROI reports.
- Team Collaboration: Built-in influencer status tracking and overlap prevention keeps your team aligned.
What you can do with Scrumball
- Find TikTok creators in the US reviewing wireless earbuds for a product launch.
- Discover YouTube pet creators in the US for dog accessories campaigns.
- Automate outreach and follow-ups to secure influencer partnerships at scale.
- Track campaign performance and ROI attribution across multiple platforms.
How to get started with Scrumball
- Sign up for free on Scrumball's website and log in to your dashboard.
- Describe the influencer you need, such as platform, niche, and location.
- Let the AI agents discover, outreach, manage, and track your campaign automatically.
Tips for better results with Scrumball
- Describe your ideal influencer with specific details like platform, niche, location, and product type, as Scrumball's AI agents use these criteria to match you with relevant creators.
- Use Scrumball's free engagement rate calculators for YouTube, TikTok, and Instagram to vet potential influencers before committing to a campaign, ensuring their audience is genuinely active.
- Let Scrumball's AI agents handle the full workflow from outreach to tracking, but review the campaign strategy Lillian builds to confirm it aligns with your brand's goals and target audience.
- Monitor Max's milestone tracking and Tracy's ROI reports regularly in Scrumball's dashboard to spot underperforming influencers early and adjust your campaign in real time.
Scrumball pricing
Scrumball has a free way to start, with paid plans for heavier use. Check scrumball.com for current limits and prices.
What to check before you rely on Scrumball
- Check Scrumball's pricing page for what the free plan includes and what limits apply to influencer discovery, outreach volume, or campaign tracking, as the website labels it freemium but doesn't list specifics.
- Verify whether Scrumball's claimed 180 million influencer profiles and 96% match rate are independently validated, since the website provides no third-party audit or methodology details.
- Confirm what data Scrumball collects about influencers and brands, and how it handles privacy and security, because the website does not state its data protection policies or compliance standards.
Who Scrumball is for
Scrumball suits marketers, brand managers, e-commerce teams and agencies. If that is not you, the AI marketing tools below may fit better.
Similar tools compared with Scrumball
| Tool | What it is | Pricing |
|---|---|---|
| Scrumball | AI influencer marketing platform with agents | Freemium |
| Copy.ai | AI-native go-to-market platform | See website |
| Jasper | AI agent workspace for marketing teams | Free trial |
| Writesonic | AI search growth and visibility platform | See website |
| Predis.ai | AI ad generator for video, UGC, and images | Freemium |
Scrumball FAQ
Is Scrumball really AI or just automation?
Scrumball uses five specialized AI agents that each handle a different part of influencer marketing, from discovery to ROI tracking. The agents analyze metrics and make decisions, going beyond simple automation.
Can I trust AI to communicate with influencers on my behalf?
Scrumball's AI agents handle outreach, follow-ups, and negotiations. The website says they are designed to avoid missed opportunities and support built-in negotiation, but you can likely oversee conversations through the management dashboard.
Do the Scrumball AI agents replace my marketing team?
The website positions Scrumball as a 24/7 AI marketing team, but it also includes team collaboration features. It likely complements your team by automating repetitive tasks rather than fully replacing human oversight.
How secure is my campaign and brand data?
Scrumball's website lists a FAQ question about data security but does not provide detailed answers. Check their privacy policy or contact them directly for specifics on data protection.
What platforms does Scrumball support for influencer campaigns?
Scrumball supports influencer marketing on TikTok, YouTube, and Instagram. You can search for creators on these platforms, and the AI agents handle discovery, outreach, and performance tracking across them. The website does not mention other platforms, so check the platform's documentation or contact support if you need to work with other networks.
Does Scrumball offer a free plan, and what does it include?
Scrumball is labeled as freemium, meaning there is a free tier available. The website highlights free tools like engagement rate calculators for YouTube, TikTok, and Instagram, and you can sign up for free. However, the specific features included in the free plan are not detailed on the site. For exact limits, check the pricing page or sign up to see what you get.
Can Scrumball integrate with my existing marketing tools or CRM?
Scrumball's website does not mention specific integrations with other marketing tools or CRMs. It focuses on being an all-in-one platform with its own dashboard for managing influencers, campaigns, and performance. If you need to connect Scrumball to other software, check the website's integrations section or contact their team for the latest information.
